CRM: Teaching Students how to Acquire, Retain and Grow Customers

//CRM: Teaching Students how to Acquire, Retain and Grow Customers

CRM: Teaching Students how to Acquire, Retain and Grow Customers

IUCEE and the Jack M. Wilson Center for Entrepreneurship at University of Massachusetts Lowell
 
Webinars focusing on Entrepreneurship and innovation education.
 
Next webinar is scheduled on
Wednesday May 27 at 6:30 pm IST (1 pm GMT, 9 am EDT)
 
“CRM: Teaching Students how to Acquire, Retain and Grow Customers”
 
Link to Register:
 
 
Abstract
 
In this webinar, the speaker will first discuss the key functions of a CRM (Customer Relationship Management) system, the major industry players, and the key CRM products from Salesforce. Then, the presentation will cover three primary benefits entrepreneurs can potentially receive from using the CRM system, in effectively managing customer relationships and experiences as a small business owner, in effectively functioning as an intrapreneur in a large CRM environment, and in identifying business startup opportunities in the vast Salesforce ecosystem. The webinar will conclude with an introduction to the free and expansive Trailhead training platform from Salesforce and a demonstration of how entrepreneurship professors can use Salesforce CRM training to enrich their students’ learning experiences
 
 
Presenter:
 
Tony Gao, Ph.D., is an associate professor in the Department of Marketing, Entrepreneurship, and Innovation, the Manning School of Business, University of Massachusetts Lowell. He conducts research on the management of customer relationships, marketing innovations, and international marketing. He has published in Journal of Business Research, Journal of Business Ethics, Journal of Interactive Marketing, Journal of Service Research, among other journals. A recent teaching innovation Tony has embraced in recent years is the integration of the Salesforce CRM (Customer Relationship Management) system into his classes. Tony has gone through extensive Salesforce CRM training himself and has become a certified Salesforce Fundamentals Educator and a Certified Salesforce Administrator.
By | 2020-05-22T04:21:46+00:00 May 22nd, 2020|Categories: IUCEE This Week|Comments Off on CRM: Teaching Students how to Acquire, Retain and Grow Customers

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